Maxinstitute 2019 Alpha-H Booth

Sydney, Australia

brand activation, retail popup design, fabrication and project management

Design, production, build and styling. Centred around Alpha H’s famous Liquid Gold product range, Moth designed a sleek palette of matte taupe, gold, brass and white for their standout stand at the Maxinstitute School of Sephora event. The stand was complete with seek brass floating shelves and acrylic domes for VM product and floral display, a central playstation with elegant curved mirrors, a GLOWing gold tinted neon, and an immersive gold photo moment that makes users look like they have the ‘liquid gold effect.’