Royal Exhibition Building, Melbourne

Creative concept design, brand activation, build, production.

Much more than just a beer festival, this years GABS was very much a celebration of craft beer, combined with unique, educational and fun festival experiences.
The Cricketers Arms Clubhouse has a relaxed and friendly aesthetic. Guests were encouraged to mingle throughout the space, enjoying the featured beers from a tasting paddle as well as donning props reminiscent of their favourite 90’s cricket players for the locker-room photo booth. Guests could also participate in an end of lawn bowls complete with slow clap audio.
Photos by Albert Comper