New cider brand The Cider Lab featured at Taste of Melbourne 2016. Asahi Premium Beverages engaged Moth to design and produce an activation for the new brand.
The three cider flavours are displayed in branded hardwood timber ‘cider crates’ designed to reveal the bottles label. The fold-out bar utilises the brands ‘stylised brewing pipes’ illustration which Moth routered into the plywood front. The palette of black and neutrals is the perfect complement to the abundant greenery.
This activation also functioned as a cider cocktail bar with ingredients like gin, citrus, ginger and mint being added to complement the range of ciders.
Photography by Albert Comper