Carlton Draught at September Club

MCG, Melbourne, Australia

brand activation, event production

The Carlton Draught Lounge at September Club was designed as an elevated, yet playful rendition of an ‘old-school’ sports bar. Curvilinear forms with copper and brass hues are met with fabric details that soften and modernise the space. Colour cues are taken from the copper and gold brand tones, and evoke relaxed luxury and modern masculinity. The space was equipped with a secret Pepsi dance floor which was revealed during the event. Photography by Albert Comper