Melbourne, Victoria

Creative direction, concept and production.

In 2011 Melbourne Music Week looked to expand its target audience and focus on bringing the essence of the festival into hospitality and retail stores within the CBD.

Moth undertook a curatorial role in creating a program to showcase what Melbourne’s retail, hospitality and record stores had to offer when faced with a brief. Titled ‘The Aesthetics of Sound’ the brief asked those involved to respond in a way that gave observers an understanding of each respective stores aesthetic.

The result was a week long series of openings, exhibitions, live music events and frivolity.