City Square, Melbourne

Brand activation concept, build and production.

As part of the City Square Hub at Melbourne Spring Fashion Week along with Dot Dot Dash we created an activation space for the Kevin Murphy Style Bar

Large plywood surfaces were used to create the activation space. Window box shelving cutting through its body enabling product visibility from both within The Hub and from the street. Clean, raw surfaces provided a platform for a range of activities and engagement over the course of fashion week.

Photos by Albert Comper