The Schweppes Australia activation for the Night Noodle Markets takes inspiration from floating markets seen in parts of Southeast Asia. Working with the Taboo Group Moth worked to bring the Schweppes brand to life and tour this activation through Brisbane, Sydney and Melbourne.
Along the centre of the stall, 6 small boats sit low in the ground and appear to float. Operating as a bar and servery stations with the staff sitting within surrounded by crates of fresh produce and product. Two raised decking flank both sides of the ‘boat bars’ make up the rest of the stall.
The seating area occupies the two perimeters with shaded by black awnings. Tables decopaged with 'hell' banknotes and chinese newspapers and yellow plastic stools direct from the streets of Ha Noi recreate the street stall environment reminiscent of a back street in South East Asia