Melbourne, Victoria; Sydney, NSW

Exhibition design, brand activation and production.

Collaborating with the team at Urchin Associates, Moth Design were engaged to produce a touring (Melbourne and Sydney) exhibition and retail space that reinforces the brand essence of Asahi. Taking inspiration from Asahi's 'Pungent Mouth' and Silver and Black branding, Moth developed a 3D explosion as the dominant product display solution.

Assisting with the curating of fashion and jewellery that fit the Asahi aesthetic, Moth also ensured that striking, contrasting lighting was used to dramatic effect within the space.

Photos by Albert Comper