Fiorelli launched back into the stand alone market with a complete rebrand and store concept. Moth were engaged to create the concept and handwriting for two stand-alone stores. The stores, whilst darker than most retail spaces worked to create a sense of discovery as you entered and moved through.
The entire space featured customised furniture fixtures and fittings including tiled ingos with the new logo, steel entry gates and re-purposed drawer front hangers
photos by Albert Comper