Design is a word I tend not to use when describing my approach.
The philosophy is very simple…make sure its right!
And when relating to a product, environment or concept this
philosophy governs a seemingly infinite and eclectic array
of details depending on the project at hand. Their may be
weight to consider, metaphor, usability, materiality…price?
The list goes on and on.
With regard to the final outcome simplicity or complexity
is of no concern… only the essential elements required
to produce a piece that is balanced, clear, and enriching.
