Melbourne - Sydney - Brisbane - Adelaide - Perth

Brand activation design, build and production

The Somersby Potting Shed bar was designed and built for 2018 St Jerome's Laneway festival in multiple Australian major city centers.
Our aim was to produce for Somersby a fresh, simple and organic structure that had the look and feel of a traditional potting shed which you would come across on a fruit orchard.

The elements consisted of a miniature tool shed with apple props as a photo opportunity and the bar a larger shed style equip with apples, faux windows out to an apple orchard, weatherboard style bar front, and potted plants.
Around the site was positioned multiple tables and branded umbrellas for guests to refresh and cool off throughout Laneway music festival.

Photos by Albert Comper and Daniele Massacci

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