Asahi Discover Tokyo On Premise

The Boundary Hotel, Melbourne and Warradale Hotel, Adelaide, Australia

brand activation, on-premise marketing

'Discover Tokyo' collaboration with Asahi saw venues across the country enhanced by modern interpretations of traditional Japanese architecture to celebrate the 2021 Summer Olympics. Red highlights in the form of illumination served as wayfinding tools juxtaposed against natural materials and translucent screens reminiscent of Noren; traditional Japanese fabric dividers. The Boundary Hotel photos by Markus Ravik Warradale Hotel photos by Josh Geelen