Located in the MFW Hub outside the Melbourne Town Hall the Kevin Murphy selfie booth was a simple yet effective activation. Drawing from the strength of the brand guests were encouraged to enter the private booth for a DOO OVER moment and selfie opportunity.

A explosion of pink which included the product used as wall tiles intensified the space and a lit beauty mirror provided the perfect environment for a social media burst.

This was fun and playful pop up to compliment the MFW18 experience.

Photos by Albert Comper

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