Australian Open 2021 Peroni On-Premise

Garden State Hotel, Melbourne, Australia

brand activation, on-premise marketing

We collaborated with Peroni to bring to life in venue activations in 20 venues to celebrate their partnership with the Australian Open. Our immersive blue ribbon scales the heights of the atrium space. Created using blue fringing it allows for constant movement as though the ribbon was in motion. We worked with the team at Cineart Studios to create these sculptural pieces that were complemented by blue ribbon touch points throughout the entire space. Photography by Albert Comper