TAC This Christmas

Southbank, Melbourne, Australia

brand activation, event management and production

5 colours, 25 commitment messages, 8000 pegs, 57,000 custom dyed cotton ribbons and countless hours of ribbon threading made up this installation we helped create for Transport Accident Commission's Christmas campaign. We worked on the development and production of the event based on the creative concept by The Taboo Group. For this campaign we also collaborated with Like Butter, RMIT Visual Merchandising students and artist Ash Keating.