Fashion label Gyegi by Honie Haig made the move from Brunswick to Melbourne's GPO in late 2011, employing Moth Design for the design and fit out of the new concept store. Drawing from the labels colour filled, playful range, Moth chose a bright palette, bold wallpaper graphics and naturally textured fabrics to give the store a warm yet sophisticated edge.
The colour washed timber logo sitting behind the point of sale strengthens the branding throughout the store and custom made hanging systems using both brightly coloured steel and reclaimed bentwood chair parts allow allow for a playful yet functional store.
Photos by Albert Comper
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