Fiorelli Concept Store

Melbourne, Australia

retail interior design, project management

Engaged by Fiorelli, Moth designed concepts and handwriting for two stand alone stores in Knox and Northland. Design was influenced by the aesthetic of the brand with custom fixtures, furniture and lighting included in each of the stores. An emphasis on branding is present in each store, through signage, wallpaper and tiling. The bold yet warm color scheme welcomes visitors in the stores.