For the AFL September Club at the MCG, we created a dynamic space that celebrated the spirit of the game and the Asahi Group's portfolio. The design captured the essence of a local footy club, blending nostalgic sports artifacts with modern vintage materials and styling elements. A key feature was a fun and interactive locker area, where each door revealed a unique brand moment showcasing products from the Asahi portfolio. This space, along with the bar, kiosk, and trophy wall, was energized with bold color blocking, transforming the clubhouse into an arena full of personality and excitement. The diverse multi-brand portfolio was also showcased through vibrant pennant team flags hung en masse overhead, uniting each brand in a cohesive design. The project was designed to be both engaging and fun, offering guests a fantastic photo opportunity. Design, Joinery Build and Styling: Moth Design Walling Build and Productions: Harry The Hirer Sign Painting: Signvision Melbourne Photography: Hikari Photography
