The Peroni Terrace, Australian Open 2025

Melbourne Park, Victoria

brand activation, event and production

The Peroni terrace at the 2025 Australian Open Grand Slam Oval was transformed into a resort-style pop-up bar, offering a refreshing escape from the summer heat. The space was refurbished and painted in the brand’s signature blue, creating a bold, striking structure that was softened with lush greenery. This exciting iteration of the terrace featured a sculptural blue design and a series of inviting seating areas, like an oasis in the heart of the Oval. The sleek bar, with its delightful Italian flair, was filled with playful brand moments, providing a resort-like experience for guests. Design, Event Production, and Build: Moth Design Structure and Production: Harry The Hirer Furniture Hire: Dann Event Hire Green Styling: Glasshausdesign Photography: Albert Comper