Heinz Marvel Stadium Activation

For the Heinz activation at Marvel Stadium, we designed an immersive brand takeover that established Heinz tomato ketchup as an essential part of the game-day experience. The hub was designed to combine the competitive footy spirit with a shared love for good ketchup, bringing the brand closer to footy culture. We designed and built custom ketchup stations along with a fun seating area for fans to gather and bond. To tap into the competitive spirit, banners were hung around the hall parading the teams as different foods and places, and a voting board was set up where fans could vote for their favorite team. An outdoor sampling station was also set up where fans could get free chips and Heinz tomato sauce. During activation days, a branded claw machine came to life, attracting people of all ages to win prizes. Design, Event Production & Build: Moth Design Photography: Hikari Photography and I'm Z.A.C.H