Target Activation at Chadstone

Chadstone - The Fashion Capital - Melbourne, Australia

retail brand activation, fabrication, build and production

We had the pleasure of working with Target Australia on this activation at Chadstone Shopping Centre. A 7m circular structure was designed as an extrusion of the Target rondel. The design featured a ceiling structure in the shape of Target's iconic rondel logo floating over the activation site. It served a practical purpose housing a glow of neon-flex lighting and a logo moment when viewed from above.