TAC This Christmas

Queensbridge Square Southbank, Geelong and regional activation's throughout Victoria, Australia

brand activation, event management and production

Moth were engaged by Taboo to help deliver Victoria’s Transport Accident Commission (TAC) message for a safe and festive Christmas. Space cubes throughout Melbourne were filled with 60,000 vibrant ribbons featuring printed messages written by Victorians to encourage us to all stay safe over the Christmas period. The public were encouraged to enter the colourful space and choose a ribbon that resonated with them to either wear or attach to a bag or keyring, or give to friends and loved ones. The activation was produced in collaboration with award-winning Melbourne artist Ash Keating and the ribbon colours were carefully chosen to align with the artwork and individually hung in an undulating pattern across the activation.